Finding Aids

The Advertising Department representatives in each of the industrial departments worked with the central staff in creating ad campaigns. The collection consists of miscellaneous DuPont Company advertising materials, including postcards, pictorial envelopes, lantern slides, advertisements, display cards, and illustrated pamphlets.

E.I. du Pont de Nemours & Company is a chemical company, which began as a manufacturer of gunpowder in 1802. The collection consists of photographs and prints that document the early history of the DuPont Company’s involvement in the gunpowder and explosives industries from the 1860s through the 1920s. The bulk of the collection are photographs of employees, executives, and plant views, including aftermaths of explosions and construction. This collection also includes a variety of advertisements for the DuPont Company as well as other non-DuPont related trades. A large portion of this collection are oversize materials (panoramic photographs and advertising posters).

E.I. du Pont de Nemours & Company is a chemical company more commonly referred to as the DuPont Company. The company was established in 1802 by Pierre Samuel du Pont de Nemours and his son Eleuthère Irénée du Pont the company began with the production of gunpowder. This collection consists of two decks of playing cards illustrated with the DuPont oval and a game bird picture on the back of each card.

E.I. du Pont de Nemours & Company is a chemical company more commonly known as the DuPont Company. It was established in 1802 and began by manufacturing gunpowder, later moving into chemical compounds. At the beginning of the twentieth century, DuPont had the need for more advertising as the company began expanding its product line beyond gunpowders and explosives. Between 1907 and 1909, an Advertising Division was formed within the Sales Department; a separate Advertising Department was established in 1921. This collection consists of background research files on ad campaigns run in individual industrial departments for various products and to promote the company as a whole.

The Hercules Powder Co. was one of companies created from the break up of the E.I. du Pont de Nemours "powder trust" in 1911 as ruled by a U.S. Supreme Court decision. The Laflin and Rand Powder Company, one of the largest gunpowder manufacturers in the nineteenth century, was formed from several predecessor companies, including the Laflin Powder Company and the Smith & Rand Powder Company. This collection consists of a Hercules Powder Company calendar from 1919 and an undated illustration from a company calendar. There are also reproductions of a group of three different display card advertisements for Laflin & Rand Powder Company, probably for point-of-sale or counter display.